Our team works with you on omni-channel initiatives incorporating mobile payments and loyalty, in-store innovation, mobile marketing automation, and mobile personalization. We combine strategic thinking with a practical focus on profits and ROI, and rapidly define and deliver actionable insights that fuel staff level and C-suite decisions. We are plugged in to the mobile vendor community and emerging mobile, Big Data, and personalization startups that are driving profitable engagement across the mobile web and mobile apps. 


Partner Bios 

Karla Allen 

Founder and Managing Partner

Karla has been "all about mobile" since she joined the founding consumer marketing team at Sprint PCS in the mid- 90's.  Her entrepreneurial spirit has driven her to continually work on what's next in mobile.   Post Sprint, she held leadership roles with Qualcomm and Ericsson then moved to London to oversee the launch of the industry's first mobile video services with operators across Europe for PacketVideo. 

After starting Direct Mobile Partners in 2001, Karla provided executive management services to early stage companies in the mobile consumer application space. Beginning in 2005, Direct Mobile Partners evolved to exclusively work on strategy and execution with brands and digital agencies to help them grow their knowledge and success in the area of mobile marketing and advertising.   

Karla is an industry expert on Mobile Payments and currently serves on the Board of MCX, the retailer-led mobile payment consortium as the representative for Gap Inc. 

KRISTEN PANEBIANCO

PROJECT MANAGER

Kristen spends most of her time helping clients execute their mobile marketing strategies including SMS, Location Based Services (LBS), or mobile ad campaigns. In addition, she is focusing on what's working and what isn't in the fast paced mobile marketing space.

Drawing from her expertise in developing Software as a Service (SaaS) and mobile applications for wireless phones, PDAs and desktops, Kristen understands the opportunities and challenges of working with different devices and operating systems. Prior to joining Direct Mobile Partners, she held product management positions with Qualcomm, Kyocera Wireless and Wireless Knowledge (A Microsoft and Qualcomm joint venture). In addition, Kristen brings a well-rounded approach to your project with industry experience in storage and network security solutions and database software.

Stephen-Web.png

Stephen Burke

Managing Partner

Stephen loves to innovate and has spent 20 years incubating and leading the global expansion of mobile startups that pioneered the Mobile Internet, including commercializing digital cellular (as VP/GM of the Sony/QUALCOMM CDMA joint venture), mobile video (as Chief Business Officer of PacketVideo and President, PacketVideo Japan), 4G broadband mobile services (SOMA Networks), mobile browsing (as VP Product Management, Openwave), mobile search (as CMO, Mobile Content Networks), and mobile social networking. 

Between 2010-14 Stephen established and led the Mobile Practice for Resource Interactive, the largest independent digital marketing agency in the U.S., where he created a 30 member team that delivered dozens of mobile strategies and high ROI tactics (mobile apps, mobile wallets, SMS campaigns, in-store Test and Learns, etc) for clients like Kohl’s, Wendy’s, Sherwin-Williams, P & G, Nestle, Victoria’s Secret, Clorox, and other major retail and CPG brands.